Build the team that connects your product with customers. Work directly with Cheri Kruger to define the roles and recruit the right people.
Let's talk
A personal search.
A clearer brief.
A better fit.
Kruger Recruiting helps startups and growing companies hire go-to-market engineers and sales talent, from technical presales through account development and closing. Cheri manages role definition, candidate sourcing, interview coordination, and offer discussions across the United States, Canada, and Latin America.
These titles can overlap, especially at an early-stage company. Describe the work, customer contact, and decisions the person will own before you settle on a title.
Build and connect the tools and workflows a go-to-market team uses. Define whether this person owns data flows, internal tools, automation, or a specific part of the revenue process.
Which systems will they build, and who will use them?
Help prospects understand how a product works and whether it fits their technical needs. Set expectations for demonstrations, evaluations, integrations, and the handoff to implementation.
Which technical questions should they resolve during a sale?
Shape how a product fits a customer's systems and requirements. Define the depth of architecture work and where responsibility moves to engineering or implementation.
What design decisions belong to this role?
Own a defined part of the sales process, such as qualifying, advancing, and closing opportunities. Specify the customer segment, deal context, and sales cycle.
Which deals and stages will they own?
Start conversations with potential customers and qualify interest for the next step. State the target market, outreach approach, and how the team measures a qualified conversation.
What makes an opportunity ready for handoff?
Clear ownership helps candidates understand the role and gives your team a more useful way to assess fit.
Sales engineers and solutions architects both work across product and customer conversations. Specify whether the need centers on product demonstrations, technical validation, system design, or implementation planning.
What decision should this person help the customer make?
An account executive, sales development representative, and GTM engineer contribute in different ways. Set the customer segment, process stage, systems, and handoffs each role will own.
Where does this person's responsibility begin and end?
Capture the essentials in three short steps. Download your notes before leaving.
Describe an outcome, rather than a list of tools.
Cheri Kruger is the founder of Kruger Recruiting. She works directly with founders and hiring teams throughout the search, from role definition and candidate sourcing to interviews and offers.
Let’s talk About Cheri and Kruger Recruiting ↗Kruger Recruiting helps employers hire GTM engineers, sales engineers, solutions architects, account executives, and sales development representatives. The search starts with the work and customer context each role will own.
