The Kruger journal

Insights from the hiring frontline.

Notes on recruiting, candidate experience, and the human side of building great teams. Written for hiring managers, founders, and the people we place.

Define the work. Then hire for it.

Hiring Insights

AI engineer job description: a practical template for your next hire

Use this applied AI engineer job description template to define outcomes, required skills, production ownership, and a focused interview plan before you start recruiting.

Conceptual illustration of an application interface and a layered machine learning model connecting to one product.
Hiring Insights

AI engineer vs. ML engineer: which should you hire first?

Choose your first AI or ML hire with a practical role comparison, three hiring scenarios, and a decision brief built around the work your team actually needs.

Editorial illustration of a sales engineer listening as an interviewer discusses a technical diagram.
Hiring Insights

Sales engineer interview questions: a hiring manager's scorecard

Use sales engineer interview questions, a practical demo exercise, and an evidence-based scorecard to evaluate discovery, technical judgment, and customer communication.

Two defense technology professionals reviewing an engineering diagram and electronics hardware in a secure workspace
Hiring Insights

ITAR employee requirements for defense hiring

Understand ITAR hiring considerations, U.S. person status, and authorization questions before defining requirements for a defense engineering role.

AI-generated editorial scene based on Cheri Kruger’s portrait, showing her reconnecting with a candidate.
Hiring Insights

How to restart a startup hiring plan after a pause

Restart a paused startup hiring search with a seven-step plan. Reassess the role, reconnect with candidates, and agree on how to make the hiring decision.

Back in motion

Recruiting

What a summer off taught me about hiring season

Cheri Kruger reflects on a summer away from recruiting and how founders can plan searches around candidate and interviewer availability.

A transitioning service member in civilian clothes working alongside a colleague at a shared desk in a bright modern office
Recruiting

DoD SkillBridge: A Founder's Guide to Hiring Transitioning Service Members

Understand DoD SkillBridge from an employer's perspective. Learn about program participation, transitioning service members, and hiring considerations.

Engineers working on autonomous hardware in a modern defense technology workshop, muted industrial light with equipment on benches
Industry Trends

How Defense Tech Startups Actually Hire Cleared Engineers

Learn how defense tech startups compete for cleared engineers, where candidates come from, and how to make a hiring offer beyond salary alone.

A cleared engineer working late at a secure workstation, badge on a lanyard, screens glowing in a dim modern office
Hiring Insights

Continuous Vetting: What It Actually Means When You Hire Cleared Engineers

Learn how continuous vetting affects cleared engineering hires, what an alert can mean, and which questions to consider during a recruiting search.

A quiet executive office at dusk lit by a single desk lamp, a closed laptop and a discreet notebook on the desk, city skyline through the window
Recruiting

When You Need a Confidential Search: Executive and Founding Hires Off the Radar

How confidential searches work for executives, stealth startups, and founding engineers. Learn how to approach candidates while protecting privacy.

A clean whiteboard showing a simple four-step interview flow with a marker resting on the tray, bright modern office light
Hiring Insights

Simplify Your Interview Process: The 4-Step Framework That Actually Works

Use Cheri Kruger's four-step engineering interview framework to assign clear decisions, reduce delays, and keep strong candidates engaged.

A single resume in sharp focus on a clean desk while a tall stack of papers sits blurred in the background, warm natural light
Recruiting

Volume vs. Quality: What 1,500 Placements Taught Me About Hiring Right

Cheri Kruger shares lessons from 1,500 placements on candidate quality, resume volume, and why the submittal-to-hire ratio matters in recruiting.

A veteran software engineer in a modern secure facility, badge on a lanyard, working at a workstation in warm natural light
Hiring Insights

Hiring Veteran Engineers with Security Clearance: A Founder's Guide

Learn how to recruit veteran software engineers with security clearances, find candidates, and design job requirements and interviews that assess fit.

Two professionals in a warm, genuine conversation at a quiet cafe table by a window, coffee cups between them in soft natural daylight
Recruiting

Inside a Placement Story: How Passive Candidate Sourcing Fills Roles Everyone Else Gives Up On

A Solutions Engineer placement story shows how long-term candidate relationships and passive sourcing can help fill a role that has stayed open.

A solo recruiter working at a minimal desk in a home office overlooking a city skyline at dusk, lit by a single warm desk lamp
Recruiting

Why I Went Boutique: What a Solo Recruiter Can Do That a Big Agency Can't

Cheri Kruger explains why she left agency recruiting, how a boutique recruiter works with startups, and what to consider when choosing a recruiting partner.

An over-the-shoulder view of a code editor open during a live technical interview, with two people in soft focus talking in a modern office behind the screen
Hiring Insights

The Engineer Hiring Mistakes That Cost You the Best Candidates

Cheri Kruger explains how hiring for pedigree and lengthy interview loops cost teams strong engineers, and how to change the hiring process.

A new employee's minimalist first-day desk with an unworn badge lanyard, a closed laptop, and a blank notebook, lit by soft early morning window light
Hiring Insights

Why New Hires Fail in the First 90 Days (And How the Best Companies Prevent It)

Learn why new hires struggle in their first 90 days, how hiring mistakes affect a team, and what employers can do to improve onboarding and role fit.

A secure modern data center corridor with rows of servers lit by subtle indicator lights
Hiring Insights

Hiring cleared software engineers: clearance levels, timelines, and how to recruit cleared talent

A guide to hiring cleared software engineers. Understand clearance levels, recruiting timelines, and how to search a limited pool of eligible candidates.

What you actually pay

Recruiting

How tech recruiter fees actually work: contingency vs retained, and what you'll pay

Compare contingency, retained, and engaged recruiting fees. Learn when payment is due, how guarantees work, and how to assess a technical search fee.

Hiring for AI

Hiring Insights

How to hire AI and ML engineers: roles, signals, and compensation in 2026

Decide which AI or ML role your team needs. Learn how to assess candidates, plan compensation, and avoid common delays in an engineering search.

A software engineer working at a sunlit desk with a Latin American city skyline beyond the window
Industry Trends

Nearshore software development: a hiring guide to Latin American engineering talent

A guide to hiring software engineers in Latin America. Compare contractor, EOR, and entity models, assess costs, and evaluate engineering talent.

A founding engineer sketching software architecture on a glass whiteboard in an early-stage startup office
Hiring Insights

What is a founding engineer? Role, equity, salary, and how to hire one

Learn what a founding engineer does, how the role differs from a senior engineer or CTO, and how to plan equity, salary, and your first engineering hire.

A hiring team aligning around the scope of an open role at a working session
Recruiting

How to write a job description that great engineers actually read

Write engineering job descriptions with clear responsibilities, realistic requirements, and useful context so candidates can assess the role.

A recruiter in a focused conversation with a candidate during the sourcing process
Hiring Insights

Why strong engineers do not apply to your roles, and how to actually reach them

Learn how to reach engineers who are not applying to job boards through targeted sourcing, thoughtful outreach, and a clear candidate experience.

5signals it is time to look
Career Growth

Five signals it is time to look for a new engineering role

Five signals that a senior engineer may have outgrown a role. Learn how to distinguish a temporary rough patch from a reason to consider a move.

Hiring across borders

Industry Trends

Hiring engineers in LATAM in 2026: a practical playbook

A practical playbook for hiring engineers in LATAM in 2026. Learn how to assess talent, structure the search, and support a distributed team.