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For founders and hiring teams

Product hiring
with a clearer brief.

Find product managers and designers who fit the work your team needs to own. Work directly with Cheri Kruger to define the role and run the search.

Let's talk
Cheri Kruger

A personal search.
A clearer brief.
A better fit.

Kruger Recruiting helps startups and growing companies hire product managers and designers. Cheri manages role definition, candidate sourcing, interview coordination, and offer discussions across the United States, Canada, and Latin America.

Start with the work, then choose the title.

Product management and design work closely together. Make ownership clear so candidates can understand the job and your team can assess the right skills.

01 / Product direction

Product managers

Product managers connect customer problems, business priorities, and delivery. Define the decisions this person owns and the people they will make those decisions with.

Clarify in the brief

Product stage, customer, decision authority, and partnership with engineering.

Ask candidates: How did you choose what the team built next?

02 / Product experience

Product designers

Product designers shape how people use a product. The work may include discovery, flows, interaction, interface design, and testing, depending on your team's needs.

Clarify in the brief

Research access, product constraints, design partners, and delivery ownership.

Ask candidates: How did user feedback change a design decision?

03 / User experience

UX designers

UX designers focus on how people move through and understand a product. Be specific about whether you need research, information architecture, interaction design, or a mix of these skills.

Clarify in the brief

Research methods, user access, workflows, and how the team evaluates usability.

Ask candidates: What did you learn from observing people use a product?

Before you open the role

Give the hire room to do the job.

At a startup, titles can hide very different expectations. A product manager may own prioritization without a research team. A designer may need to work across discovery and delivery. Describe the team's current stage and name the decisions this person can make.

  • 01
    Name the outcome

    What should improve for customers or the business?

  • 02
    Show the team around the role

    Who contributes research, engineering, and product decisions today?

  • 03
    Set the decision boundaries

    What can this person decide, and where do they need alignment?

Shape a brief you can use.

Capture the essentials in three short steps. Download your notes before leaving.

Describe an outcome, rather than a list of tools.

Cheri Kruger, founder of Kruger Recruiting

Work directly with Cheri.

Cheri Kruger is the founder of Kruger Recruiting. She works directly with founders and hiring teams throughout the search, from role definition and candidate sourcing to interviews and offers.

Let’s talk About Cheri and Kruger Recruiting ↗

Product hiring questions

A product manager sets priorities and aligns customer needs, business goals, and delivery. A product designer shapes how people understand and use the product through research, interaction, and interface design. The responsibilities overlap in some teams, so define decisions and ownership before choosing a title.